Emotional connection with customers


Sanlucar is a fruit company that aims to sell the freshest fruit in harmony with nature and people. Therefore to get to this goal its corporate responsibility department works along with communities where employees live to help them thrive.

In Tunisia, for about ten years now, SanLucar has been working with local NGOs that serve people with mental and physical problems.

Eating habits are an issue in Ecuador, so Sanlucar gives workshops to children to teach them to enjoy a healthier diet.

In addition to these workshops, SanLucar encourages children to do more exercise through basketball courses.

With these corporate responsibility projects, SanLucar manages to improve its public image and its emotional connection with its employees and customers.

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